A paper I co-wrote with Debi Ashenden has just been published in the journal Identity in the Information Society. As befitting such a topic, it is available through Open Access, so should be free and accessible to all.
You can get the paper here.
An earlier version of this paper was presented at the 3rd Identity in the Information Society Workshop, held in Rome earlier in the year, and participants at that workshop were helpful in refining the arguments. It looks at the way that the government is attempting to engage with the public around the issues of online identity management - incorporating privacy, personal information managament and some basic information security. It looks at websites such as Get Safe Online, and ID fraud prevention advice. Our broad practical conclusions are that this isn't particularly effective or useful, evidences a narrow perception of the 'user' and is primarily didactic.
Theoretically, the paper makes use of governmentality theory to understand the role of government as a provider of advice, guidance, and 'best practice', through wide coalitions of actors held together through shared discourses.